Nielsen Media Research figures from 2003 show NASCAR led the NFL and major league baseball in percentage of female viewers on broadcast networks. Women were 35% of the total audience for NASCAR, two percentage points more female viewers than for the NFL and MLB.
The percentage is of a stunning seventy-five million total NASCAR viewers. So consider this to be a brush with literary celebrity....
Tuesday, July 1, 2008
Our guest speaker, bestselling author Nancy Warren, will be hear this coming Monday, July the 7th. She was recently featured in the New York Times 'Books' section with an article and impressive photograph.
USA Today also has this article on her Harlequin-NASCAR tie-in, focusing on the commercially-impressive demographic numbers of female NASCAR fans: